Brand perception and brand value are becoming more and more important in the PV industry. In the face of growing competitive pressure - and therefore the necessity to create differentiation via product aspects, quality and a strong brand – EuPD Research has developed a method to evaluate module and inverter brand management. The evaluation method is based on statements about brand perception made by market intermediaries and end customers. This method gives manufacturers a candid and undiluted evaluation of their brand, and highlights the aspects of brand management that could be improved.
The final results of the multi-step analysis are visualized in the form of the “TOP BRAND PV“ seal of approval, which is awarded only to market leaders in the branch. According to the latest analyses, only 10 module manufacturers and 5 inverter manufacturers can be counted among this worldwide elite group. The Dutch company Scheuten Solar has recently become the first European manufacturers to receive this award for exemplary brand management. Scheuten Solar can thereby be counted among the worldwide leading companies in the category modules.
“We are very pleased to have received the TOP BRAND PV award, as it shows that we are on the right track with our brand structure and management. The fact that Scheuten Solar now belongs to the group of worldwide leading companies with regard to brand positioning and brand value confirms the hard work we have always put in for our customers” says Hans Willemsen, CEO of Scheuten Solar.